Skip to content

About JDSG

We are empowerment. growth. opportunity. potential.

Meet Jennifer Dixon, Founder & CEO

With 20 years of sales and revenue strategy experience, Jennifer brings an expertise that is a unique blend of high-level strategic vision combined with a results-oriented focus on execution.

Jennifer started JD Solutions Group with the vision to align empathy, action and purpose in senior living sales. It is her firm belief after years of working in executive leadership roles focused on senior living that selling can and should be human-centric and empathy-driven when it comes to guiding prospective families and the decisions they make about their future.

Her focus and inspiration is to change the way the senior living industry sells and how we interact with older adults and their families.

Meet Kellie Kulick, Vice President Coaching & Training

Kellie has a unique perspective in the senior living industry with a deep understanding of operations, wellness and sales.  She has led a successful career with a track record of growth and a passion for developing leaders. 

Kellie’s path in senior living began over 20 years ago.  Entering the industry as a licensed Physical Therapist she grew her career as a successful Executive Director, Sales Director and Regional Sales executive.   This experience allows her to understand how the roles of both the Executive Director and Sales Director impact a successful community sales and marketing strategy.  

From leading corporate crisis communications during the pandemic to recovering occupancy as a tenured Regional Sales Leader, Kellie has developed a reputation for being a hands-on, knowledgeable partner in the field, with a strategic focus on driving positive change and results.

Kellie graduated from Lasell University in Newton, MA, with a degree in Physical Therapy where she focused on Geriatric Rehabilitation and Management.  Kellie lives in Mystic, CT with her husband Dave and two beautiful daughters, Emily and Molly.

Kellie Kulick

Meaningful Work, Meaningful Results

JD Solutions Group was founded in 2020 with a mission to empower investors, owners, and operators of senior living communities to grow their sales and operating teams to their fullest potential.

With deep expertise in senior living sales and revenue operations, JDSG provides customized solutions that will guide your revenue strategy and drive performance, all while keeping relationship-building and actionable empathy at the core of your business.

The Current State of Senior Living Sales

Recruiting and retaining top sales talent has always been a challenge. Pre-pandemic, senior living sales positions were known for high turnover rates; the difficulty only increased when COVID-19 struck in 2020. At JDSG, our focus has always been on investing in continuing education and performance growth for salespeople with a focus on critical thinking and emotional intelligence. Now, more than ever, there is an opportunity to change the way people think about senior living sales and senior living itself.


On average, it takes 15-25 touches to convert senior living customers


The average cost for a senior living lead is $431

Aggregated leads services can drive that number to well over $4,000 per lead


The average Inquiry-to-Move-In conversion rate for senior living leads is 8% 

This means that 8 out of 10 inquiries have opted not to move forward in the sales process


Senior living providers saw a 41% decrease in sales inquiries after the COVID-19 outbreak began

Source: Invoca Data

Let's Get Started

Occupancy Growth
and Much More

The Selling Change Podcast