Senior Living Sales Experts Driving Growth & Community Success
JD Solutions Group is a leading senior living sales, marketing and turnaround consulting firm that empowers investors, owners, and operators of senior living communities across the United States and Canada. Our mission is to increase revenue, sales team performance, and occupancy in senior living communities through expert strategy, personalized support, and a deep understanding of the industry.
Founded by an Industry Leader
Established in 2020 by Jennifer Dixon, a nationally recognized senior living sales consultant, JD Solutions Group brings unmatched expertise in elevating sales performance and optimizing revenue operations. Jennifer’s background as a senior living executive and advisor to leading senior living communities, ensures that every client receives tailored solutions rooted in experience and proven success.
Proven Sales Methodology for Sustainable Growth
Our proprietary turnaround methodology allows for both quick wins and scalable long-term growth and value. Working side-by-side with you, we provide the insights, strategies and execution that will reshape your sales infrastructure and increase profitability. Whether you’re looking to increase leads, improve tour-to-move-in ratios, or strengthen sales team communication, JD Solutions Group offers actionable insights and hands-on support.
We Specialize In:
Occupancy Turnaround and Community Stabilization Programs
Community Asset Analysis + Roadmap
Sales Management, Coaching and Training
Sales & Marketing Effectiveness Assessments
Custom Sales Training
Acquisition Sales and Marketing Support
The Current State of Senior Living Sales
Recruiting and retaining top sales talent has always been a challenge. Pre-pandemic, senior living sales positions were known for high turnover rates; the difficulty only increased when COVID-19 struck in 2020. At JDSG, our focus has always been on investing in continuing education and performance growth for salespeople with a focus on critical thinking and emotional intelligence. Now, more than ever, there is an opportunity to change the way people think about senior living sales and senior living itself.
15-25
On average, it takes 15-25 touches to convert senior living customers
$431
The average cost for a senior living lead is $431
Aggregated leads services can drive that number to well over $4,000 per lead
8%
The average Inquiry-to-Move-In conversion rate for senior living leads is 8%
This means that 8 out of 10 inquiries have opted not to move forward in the sales process
-41%
Senior living providers saw a 41% decrease in sales inquiries after the COVID-19 outbreak began
Source: Invoca Data
Trusted by Communities Across North America
From small regional operators to large national portfolios, JD Solutions Group is proud to serve a wide range of clients. We’ve solidified our reputation as one of the most trusted experts in the senior living industry. Jennifer Dixon and her team have helped communities boost occupancy, improve internal processes, and grow confidently in competitive markets. Whether you’re launching a new community, building your sales and marketing platform, or preparing for acquisition, JDSG is your partner in building success!
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Associates Trained
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Communities Stabilized
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Countries
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People First Consulting for Senior Living Communities
We understand that your senior living sales business is built around people – not just numbers. Our collaborative approach prioritizes results but never at the expense of your company’s culture. Our work is grounded in communication, empathy, and long-term partnerships.
Let's Grow Your Community Together
Contact us today to discover how JD Solutions Group can help your community attract the right prospects, convert more leads, and deliver results that last.