
Meet Jennifer Dixon, Founder & CEO
Jennifer founded JD Solutions Group with a clear mission: to bring empathy, purpose, and action together in the senior living world. After years of leading in senior living sales, she’s seen firsthand how human-centered and compassionate approaches can transform the way we support older adults and their families.
For Jennifer, sales isn’t just a numbers game—it’s about truly listening, understanding the unique challenges senior communities face, and creating solutions that make a difference. Her mission is to move the industry from transactional to personal, where relationships come first and measurable results follow naturally.
I had no idea when I entered senior care, just how challenging ‘selling’ would be. I also had no idea how many wonderful relationships I would form with families, residents, and coworkers and honestly, how much it would change my views on what defines a great salesperson.
Jennifer DixonFounder and CEO
The Current State of Senior Living Sales
Recruiting and retaining top sales talent has always been a challenge. Pre-pandemic, senior living sales positions were known for high turnover rates; the difficulty only increased when COVID-19 struck in 2020. At JDSG, our focus has always been on investing in continuing education and performance growth for salespeople with a focus on critical thinking and emotional intelligence. Now, more than ever, there is an opportunity to change the way people think about senior living sales and senior living itself.
15-25
On average, it takes 15-25 touches to convert senior living customers
$431
The average cost for a senior living lead is $431
Aggregated leads services can drive that number to well over $4,000 per lead
8%
The average Inquiry-to-Move-In conversion rate for senior living leads is 8%
This means that 8 out of 10 inquiries have opted not to move forward in the sales process
-41%
Senior living providers saw a 41% decrease in sales inquiries after the COVID-19 outbreak began
Source: Invoca Data
Jennifer Dixon
In the Media

Article
Senior Housing and Healthcare Association

Webinar
Real Asset Media

Feature
Senior Housing News

Podcast
Her Stories

podcast
CanopyIQ

Feature
Senior Housing News

Article
Seniors Housing Business

Article
McKnights Senior Living



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Contact us today to discover how JD Solutions Group can help your community attract the right prospects, convert more leads, and deliver results that last.