Episode 1: What is Selling Change?

Jennifer Dixon is the host of Selling Change and the Founder of JD Solutions Group, the leading sales coaching, training and consulting firm in the senior living space. On Selling Change, Jennifer talks to her listeners about the sales best practices that help older adults and their families navigate the often complex and emotional decision-making process associated with moving to a senior living community. Through discussion and interviews with aging experts, senior living professionals and the prospective families themselves, Jennifer provides a new lens to view the senior living sales experience.